Video advertising is becoming more and more affordable and widespread. Emotionally charged, creative video advertising can be spread on the internet in a matter of days, getting millions of views.
One of the biggest advantages of corporate videos is that they are a fun way to visually showcase your business. Videos can tell your story in an entertaining and very effective way. It allows businesses to explain the benefits of their products in a clear concise manner. Video Can Increase Your Online Presence. Adding a video on your home page can increase conversions by 80%. 83% of businesses who use video marketing say that video provides good return on investment.
Google loves videos therefore the more content related videos your company produces the higher they will l rank on Google searches. Research shows you’re 53 times more likely show up first on Google if you have a video embedded on your website. If your video provides solutions to what online surfers are searching for, then it can get high rankings in search engines. Including video on your page drives a 157% increase in organic traffic. In addition, adding video to your website can lower the bounce rates significantly. Studies show that people send twice as long on website with videos.
What makes video production so special is that it combines visuals with audio, simulating a real-life experience. Video can help make consumers feel they have experienced a product even if they’ve never bought it. Out of all the different ways to build a brand, video is the most powerful. Another advantage to videos is that they can include music to help enhance the mood and intensity.
Real estate relies heavily on visual motivators. There is no better way to show off the virtues of a home than through video (apart from doing an actual, in-person walk through, of course!). Video gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be. Real estate video marketing conveys information effortlessly and quickly. Viewers can see how rooms and spaces connect and get a feel for the flow of the house or property. Video is also a great way to show accurate room size and home features.
YouTube is now the second largest search engine, behind Google. If your website is properly optimized and includes video, you’re 57% more likely to show up on page 1 of Adding video to your real estate marketing convey the necessary information quickly. This means your website visitors get everything they need in a short amount of time.
Video is indispensable as part of any real estate professional’s online marketing plan. Homebuyers are using the Internet to search for homes, first and foremost. Your target market is online. And while the average visitor spends a mere 48 seconds on a website, that time increases to a full 5 minutes, 50 seconds when the website includes relevant video. When you’re marketing a home, it couldn’t be easier to create relevant video – your viewers want video of the home!
- Adding video to your target email increases the click through rate by 200 to 300%.
- Adding video to a landing page can increase conversion by 80%.
- Including a video on your home page can increase conversion rates by 20%.
- Videos generate more than 1,200% more social shares than text and image posts.
- Video drives a 157% increase in organic traffic from search engines.
More and more businesses are turning to quality, educational videos for training their employees and marketing their business, changing the way we learn in our workplace.
Training Videos produce a deeper, richer experience for not only participants but for instructors as well. It’s really a win-win for any company looking to improve their training. Educational videos reduce costs as training can be costly and time-consuming. Additionally, educational videos reduce organization and planning of in-person training. 85% of every dollar spent on classroom training is spent delivering it. Companies spend more on instructor’s time and travel expenses than they are on actual training materials. In addition you’re only paying once for a source that you can use endlessly.
Educational video accommodates diverse learning styles. Not everyone learns in the same manner. Video is a great way to teach visual learners. Research shows that 80% of what people see is retained versus 10% of what they hear and 30% of what they read. A quality video can help a viewer learn at his or her own pace with the chance to rewatch what they may have missed. Additionally, educational videos will help keep your employees engaged.
Video motivates and engages employees in a manner that text-based communication cannot. When employees access educational videos, they can easily view the content at any time, and on their personal device–which always includes mobile. Educational videos decrease travel. By investing in video training, you’re removing time away from the office. With video at your fingertips, you can connect your trainees to professional subject matter around the world without bringing in experts. This not only decreases the costs but also removes the headache of travel planning. This is useful not only for employee training but also when arranging training in multiple locations.
Video Training can be used for a multitude purposes. For example it can help companies introduce their products and services, Demonstrate new computer systems or software programs, It can provide continuous professional development and well help teach staff customer service skills.
Through Green Screen video, and the magic of modern technology and video effects you can superimpose your subjects onto a virtual background. Using green screen, or chroma key technology, is beneficial in many ways. Using a green screen allows the filmmaker to layer any background with the subject being filmed or photographed. The subject is filmed against the green background, which is replaced in post-production by a digitally generated background. Using green screen, gives you the ability to produce essentially any setting desired. Shooting on a green screen instead of on-location not only saves time but it is much more cost effective because the background is added in digitally so therefore there is no need to travel. In addition by Filming in a studio instead of on-location ensures that the shoot will not be delayed for reasons such as weather conditions. The controlled environment provided by a green screen studio ensures that external noise; lighting conditions, etc. do not have to be factored into the filming process.
Customer testimonial videos are considered the most effective type of marketing. 88% of people trust online reviews by other customers. If you want lasting results then real people sharing their thoughts and experiences is what you need! Testimonial videos are a great way to gain credibility and build brand trust because potential clients will believe a customer just like them instead of just self-promotion brand videos.
Testimonial Videos give prospects the ability to see actual clients give their real opinions about your company’s services or products – giving your brand undeniable credibility. A happy client is your company’s strongest salesperson and a video testimonial ensures that their satisfaction is leveraged to its full potential.
Testimonial Videos can increase referrals. By asking a client to give a video testimonial is the ultimate sign of trust. It means you value your client’s opinion so much that you’re willing to invest in getting it documented. And, what do people do when they feel highly valued and trusted? They talk to their friends about your business and some will go the extra mile and share the video among their networks, lending further credibility to your brand.
Video testimonials are easy to share across social media and are the way of the future. According to study conducted by Hub spot, 78% of people watch videos online every week and also reported that 75% of business executives watch work-related videos at least weekly. Hub Spot also found that using the word “video” in your email subject line increases open rates by 19%. Furthermore, it increases click-through rates by 65% and reduces the number of unsubscribers by 26%.
Voice over narration gives your video credibility. They humanize your brand. By using the right voice over it adds personality and character to your brand and can make your audience feel spoken to and represented. It can be used as “filler” and allows you to explain in detail things that might be hard to express visually.
Voice overs have an added advantage in that it is a more cost-effective way to get your message across thru the process of using an off- camera voice with a mix of B-Roll Video and stock footage to sell, market and promote your products and services. It can also be used to instruct or explain information. While voice-over narrators typically remain unseen and are not part of the action they do provide important commentary pertinent to what’s happening on the screen. It creates trust and they can be used to encourage clients to take the next step by implementing a call to action. It can likewise be used to explain, instruct, teach or otherwise provide information.